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Article's by Jimmy V. Northernstar Magazine January 2013 Edition The Fleischman Chronicles A Forty Year Jai-Alai Journey Part 1 of a two-part Series
Heading toward his boat
for the weekly weekend
excursion on the
Tampa Bay waterways, “Salty”
Sol Fleischman’s six year-old
son would inquire, “What is
J-Alley?” as they drove down
South Dale Mabry Highway
passing Tampa Jai-Alai.with
fellow UF Gator, Neil Einhorn,
to the Basque Country prior to
57 years later sitting in the
soon to retire Assistant General
Manager’s offi ce, Marty
Fleischman reminisces with
a child’s smile upon the last
forty-plus years like he was still
in the backseat of his father’s car
headed to the waterways. Little
did Sol, former longtime Sports
Director at Channel 13 in Tampa,
and the young Fleischman know
that the now Home Depot and
former Tampa fronton would be
home to Marty’s fi rst employment
upon graduating from the
University of Florida with a dedegree
in Advertising and careerstart
within the sport which
would last over forty years.
Fleischman would enter the
fronton for the fi rst time as a
senior at Plant High in 1967 at the
coaxing of a friend who was an
avid fan of the game and wagering.
After using his fake identifi cation
to gain admittance into the fronton
as all patrons were required
to be 21 at the time, Fleischman
discovered an immediate love
for the “cracking” of the pelota
against the frontis and passion
for the game. Reliving his fi rst
visit, the former Plant High grad,
describes an experience underage high school or college
student purchasing alcohol or
getting into a nightclub using his
or her fake ID for the fi rst time
can relate to, a heart-pounding
moment in which life seems to
have stopped. Fleischman was
allowed access by imposing
fear of God, Tampa Sheriff, Olin
Harrell, who years later would
work alongside Fleischman at
the Tampa fronton.
As a freshman on holiday
vacation to visit a fellow Tau
Epsilon Phi fraternity brother
Ron Aranow in south Florida,
Marty threw his fi rst rubber ball
on the North Miami Amateur
court. After renting cestas for
50 cents each and sliding their
hands into the sweaty worn
gloves of the baskets, the Gator
“frat” brothers hammered the
ball continuously into the ground. prior to eventually hitting the
front wall of the small court. The
next day the two “brothers” were
back for more and Fleischman’s
passion bloomed further for Jai-
Alai. The introduction to actually
throwing the pelota with a cesta,
of which he knew the name of the
curved wicker basket at a young
age as one hung in his family’s
Florida room growing up, led
Fleischman to admittedly majoring
in Jai-Alai during his remaining
time in Gainesville; weekend
trips would be made to Daytona
Beach and eventually Tampa to
practice on the courts where the
legends of the game played.
A month prior to graduation at
UF, Fleischman was summoned
by Ernie Larsen, then Tampa Jai-
Alai G.M., to immediately accept
the position of Public Relations Director. Attempting to explain
that he could not just get up and
quit his college education with
a mere month left, Fleischman,
after much pleading, was allowed
to work weekend nights until
graduation. Larsen, of course,
fi gured employing the young
Fleischman would provide
greater access to the Tampa area
evening news for his product
with “Salty” Sol still in the reigns
as Sports Director at Channel 13
– a good bet for sure. At Tampa,
Fleischman, who is a selfdescribed
long-haired hippie,
wearing bell bottom pants,
platform shoes and fl owery
colored shirts, was the antithesis
of his fi rst boss, Larsen. Marty
had found heaven…a position promoting a game he loved at
a salary of $175 per week along
with twenty percent commission
of program advertisement sales
for only fi ve months a year. As
Fleischman simply remarked, “I
was rich.”
Of course the stories, as anyone
who has ever worked in a management
position in the pari-mutuel
world will tell you, would begin
to be a mass for Fleischman. The
incidents which arise in the
world which is pari-mutuels simply
are indescribable to one who
is employed in the real world
as they would not believe the
story-teller. Three weeks into his
new position, Fleischman overseeing
and working alongside
his announcers in “the
booth” then looks down to witness a classic. Ralph A. (last
name withheld), Tampa’s top
announcer, a Marty favorite
and tenured fi ve-years, is put in
handcuffs between games while
“on the clock” in the middle
of the main auditorium with a
Saturday night crowd of 6,000
in attendance for fi sticuffs with
a shylock (obviously the wrong
one) he had borrowed money
from to support his between
game wagering investments.
Welcome to the pari-mutuel life.
Marty, in amazement, just looked
at Statistician Mike Menendez by
his side, and stated, “I guess you need to announce the rest of the
performance.” And with classics
like that and others to follow,
who would ever want the real 9
to 5 world…some will be shared
here; others are more fi t for a
local watering hole or kept within
the “Secret Society.”
As a side-note… an Autotote
Manager who previously was a
MJA mutuel teller told me while
at the fronton on the corner of
36th Street and 37th Avenue in
my early days, “Get out kid while
you can, it’s like quicksand. You
will never be able or want to
leave.” Around the same time,
Fleischman would proof read a
story for me written about Miami
Backcourter, Jackie Hernandez
for Miami Jai-Lites’ Editor-in-
Chief Dave Lemmon numerous
times, fi nally saying, “Jimmy, War
and Peace was written in a quicker
amount of time.” Since then,
through the last eighteen-plus
years and heart-breaking Fantasy
Baseball seasons year after year
for each of our teams the laughs
shared have been countless at
Miami and Dania alike. One only
needs to spend a little time with
Fleischman to realize a sense
of humor is a prerequisite for
an extended life of sanity in the
pari-mutuel world and the never
ending days, hours and
characters. Back to the ‘70’s.
Following the fi ve-month
long “live” season, Fleischman,
the martini imbibing Larsen,
Bob Grossberg, President of the
United States Amateur Jai-Alai
Association, Fred Pettit, Vice
President of the Association
and the all-time great Piston as
coach, traveled to the Basque
Country with amateurs Joey,
Kirby, Nickerson and Hernandez
to compete in the World Amateur
Championship in 1971. Dania
representative, Public Relations
Director and published author
Kathryn Harrington would watch
alongside the Tampa contingent.
The Americans would win
their fi rst ever match in World
Championship play and their
fi rst medal, a bronze competing
against France, Spain, Mexico
and the Philippines. Fleischman
describes the trip like it was yesterday
watching Frontcourters
Joey and Kirby who would sign
with Miami and Dania respectively
following the tournament,
along with Backcourter
Hernandez, whose vocal parents
had made the trip and the
unique Daytona-bred Nickerson.

Fleischman attempted to keep
a straight face while describing
Backcourter Nickerson
who surfed, drank beer, played
Jai-Alai barefoot and just dominated
play with his strength and
power. The local tradition-laden
Basques and opponents were
amazed and in the same breath
not pleased that the barefooted
pelotari could play cards all night
and drink beer in the stands with
his feet up on the chair in front
of him PRIOR to competing and
winning. Beautiful.
Day 1 of the Fleischman
chronicles ended with his
3-month backpack trip with
fellow UF Gator, Neil Einhorn,
to the Basque Country prior to the opening of Ocala Jai-Alai
in 1973 and following the ’72
Tampa season. Einhorn , a great
amateur player and huge Jai-Alai
supporter to this day, still attends
Miami Jai-Alai’s Wednesday
matinees weekly. Sleeping in a
small rented car, on the streets
or wherever one could crash,
the two Jai-Alai afi cionados with
scantily fi lled backpacks traveled
the entirety of Europe including
Markina, Durango, Gernika and
even fi nding a homesick Joey,
who at 17, had traveled to the
home of the “Merry Festival” to
play summer partidos; America’s
Greatest of All-Time and Marty
still share a bond and communicate
often remembering that
fi rst trip with Piston, the ‘Little
League-enthused” Hernandez’s
paternal units and the barefoot,
beer drinking Nickerson. Along
the way, Fleischman and Einhorn
ended up on the small island
of Palma de Majorca to fi nd
Miami’s Iturregui and Tampa’s
Bascaran and Cruz for nights on
the town and a safe place to rest,
unlike the streets of London.
After reaching their fi nal destination
of Copenhagen, Denmark
following being asked to politely
leave a Monte Carlo casino alongthe way, the duo headed back to
Tampa. 
Day 2. Throughout the remainder
of the ‘70’s Fleischman
would work the Tampa/Ocala
circuit. In addition to the two
Florida frontons, Marty also took
on the responsibility of setting
up the Announcers’ Booth and
coordinating the media tour to
promote the opening of Hartford Jai-Alai; the Hartford fronton was
the fi rst in the northeast opening
on May 20, 1976 – fi tting as that
day is Fleischman’s birthday. The
late seventies witnessed Jai-Alai’s
heyday. Tampa with a seating
capacity of 3,000 was drawing
6,000-7,000 patrons while Ocala
with only a seating capacity of
1,200 would pack in attendees
to the rafters in excess of 2,100.
At the time, Miami Jai-Alai was
drawing near 15,000. As Marty indicated,
“I loved dealing with the
public and media.” Fleischman’s
working relationship with the
Tampa and Ocala pelotaris was
as strong as the media contacts
he befriended and congealed
and wove into the fabric of fans
of the “Merry Festival,” who
could not get enough of covering
the World’s Fastest Game.
Fourteen years prior to the
1988 Players Strike, the Teamsters
were attempting to unionize
the Jai-Alai players in 1974. The
Miami pelotaris had voted to
unionize and Tampa was next on
voting for or against joining the
Teamsters. With the assistance of
roommate and Tampa pelotari,
Ricky Solaun (who eventually
went on to become Assistant
Players’ Manager at Tampa and
Miami), Fleischman was able to
ascertain the players’ concerns
at the time were the discretionary
bonuses handed out at the
end of each season and the
boleto (players’ prize money).
John Callahan, President and
Rick Wallace, Vice President (who
later became owner of Shorty’s
Barbecue) new to the industry
were aware of Fleischman’s
bond with the Tampa players and fl ew up to meet with Marty
prior to the Tampa vote; the new
President and Vice-President
assured Fleischman that the
players’ issues would be met and
taken care of. Fleischman relayed
the message from Callahan and
Wallace in a meeting with close
to a dozen Tampa players at his
apartment. Tampa players voted
against unionizing. Although
Callahan and Wallace were true
to their word and player concerns
were taken care of, Fleischman
looks back grateful to have been
assistance as a liaison at the time
between ownership and players,
but also plays Monday Morning
Quarterback with himself…wondering,
“what if?” he had not intervened
and the pelotaris joined
the Teamsters…would that have
prevented the two and half year
strike in the late ’80’s?
Having been born and raised in
Tampa, Fleischman in December
1979 just prior to the ’80 “Live”
Season, would receive a call from
Miami Jai-Alai General Manager,
H. Paul Rico, “Fleischman, you’re
coming to Miami…pack a trunk,”
said Rico in his unmistakable
voice with cigar planted in the
corner of his mouth. Originally
thinking he was only going for
less than a week, Rico informed
Fleischman he was coming to
America’s oldest fronton as the
new Corporate Director of Public
Relations; HPR truly meant a car
trunk. With only three months to
his wedding date to his beautiful,
effervescent bride to be, Sue, to
be held at Bush Gardens, March
30th, Marty packed two full suitcases
and took an Eastern Airlines
fl ight to Miami International. The unshaven Fleischman wearing
t-shirt, jeans and sandals would
never see his bags again – lost
forever. A press conference with
the Miami media, as Jai-Alai was
the only other professional sport
in town other than the Dolphins,
had already been scheduled.
The long haired hippie with no
clothes to change into, the new
Corporate Director of PR now
with the responsibility of overseeing
Miami, Ft. Pierce, Tampa,
Ocala and Hartford greeted
Hammerin’ Hank Goldberg (now
of ESPN) and the rest of the media
“as is.” A classic.
The ‘80’s in Miami would
expose the now married
Fleischman to unthinkable
real-life situations not taught
in Gainesville classrooms. Hard
work and dedication had enabled
the UF Grad to reach his new
position of Corporate Director
of PR, although his dream of
Tampa General Manager always
remained with him since fi rst
interviewing with his fi rst boss,
Larsen. Larsen had told him
upon hiring Fleischman that
Marty would sit in his (Larsen)
seat one day.
Only a little over a year into his
new position while in a meeting
on March 14, 1981, which might
have actually been a game of
gin – the card game that is, in
the office of President,Richard P.
Donovan and HPR, a call came in
that World Jai-Alai Owner, Roger
Wheeler had been shot in Tulsa,
Oklahoma. As Fleischman came
into his offi ce the following day,
he would fi nd no less than forty
Post-it notes requesting returned
calls regarding the murder of the
Chairman of Telex and owner
of four Jai-Alai frontons, have
recently sold Hartford Jai-Alai.
Sitting at his Dania desk, Marty
looked at his calendar as if they
were still there rattling off the
national news outlets – CBS,
NBC, ABC including one from
Dan Rather as well as the print
media -- New York Times, Wall
Street Journal, Christian Science
Monitor, just to name a few,
wanted to speak to Fleischman
on how a man of God, whose golf
course locker was next to Oral Roberts, could be killed in broad
daylight upon leaving the course
of his weekly round.
Making a call to Donovan on
what he should do, the President
told Fleischman simply, “Handle
it,” but was there to provide
advice, support behind the
scenes; Marty would call each
back and perform all interviews.
That evening his television Sports
Directing father would call him,
“Son, I’ve been on television for
decades, but I’ve never been on
the national ‘Evening News’.”
Fleischman would go on the
defensive for weeks, months that
the murder at the well-renown
Southern Hills Golf Course had
nothing to do with Jai-Alai. UF
still does not have a class to prepare
for that one. 
Marty will retire at the close
of the fi rst week of 2013; the
corporate world needs more
Fleischmans with loyal, and
dedicated company-individuals
who know when to be serious,
but prefer the top button of their
dress shirt unbuttoned and share
laughs often. The Fleischman
Chronicles continue next month
with the unthinkable -- another
murder, a national media tour
with America’s greatest pelotari,
the longest players’ strike in professional
sports history, fi nally
receiving his dream job offer and
“a breath of fresh air”– a move
from United States’southernmost
fronton to Dania Jai-Alai.
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Article by Jimmy V. From Dania Jai-Alai
Bailo,Hormaetxea,Salegi Debut @ Dania
Bailo, Hormaetxea,
Salegi Debut
Ruben Bailo and Hormaetxea made
their professional debuts as Dania roster
members in the opening performance of
the 2012/13 Winter Season on Thursday
evening, November 1st. Bailo, a Backcourter,
is the reigning World and European Amateur
Champion. The twenty year old represented Spain and was victorious in the World and
European Sub 22 Championships. Bailo
made his much anticipated professional
debut December 30, 2011 in Markina, Spain.
As he makes the gradual transition to get
acquainted with the new court and playing
partners, Bailo picked up his first win paired
with Jairo in Game 6 of the Friday evening,
November 9th performance. The following
day the young Backcourter picked up a pair
of wins in both the matinee and evening
performances.
Hormaetxea, 29, is the brother of former
Dania roster member Lavell. The Frontcourter
captured his first two victories during the
Saturday matinee, November 3rd in back to
back fashion with Ibon as Backcourt partner
in Game 5 and paired with Garita in Game 6.
Salegi made his Dania debut on Tuesday
evening, November 13th. The twenty-one
year old Backcourter was a substitute on
Spain’s 2011 Sub-22 Amateur Gold medal
winning team.
“Bailo and Salegi will add to the core group
of young Backcourters,” commented Bueno
on his newcomers. On his rookie Frontcourter,
the Dania Player, remarked, “Hormaetxea is
a talented Frontcourter who will start in the
early games.” Bueno concluded, “He should
perform well.”
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Article by Jimmy V. Northernstar Magazine August 2012 Edition
Rocco...
Following His Dream
“"Go confidently in the direction of your
dreams. Live the life you have imagined.”
–Henry David Thoreau
Tuesday, July 3rd in the second game of the
matinee performance, Eric Pignataro made
his debut on the cancha as a Dania roster
member. If only for a thirty-day contract, the
decision to follow a dream to south Florida
was all worthwhile. From throwing against
a shopping plaza wall in St. Petersburg, to
four hour round-trips to Orlando to only
practice two hours, to packing up his car
with all his possessions with so much “stuff”
there was no side view or rear view mirror
visibility and move to the Dania area with no
guarantee of even a Ball Boy position open,
Throreau’s words fit Pignataro’s journey like
a pelotaris’ hand slipping into the perfect
size glove of a cesta.
Pignataro was given his first cesta and
one for his Father by a patron at Tampa
Bay Downs. The Chicago-born, Tampa
resident found the Happy Game, a Miami
Jai-Alai simulcast signal, while visiting
the local thoroughbred track. “We almost
killed ourselves,” Pignataro said with a
smile as he described the first time the two
went out with a lacrosse ball to the Britton
Plaza Shopping Mall in St. Petersburg. The
amateurs at Britton Plaza play with a front
wall the height of Dania’s frontis, a back-wall
half the size and no sidewalls…but hey, it is
Jai-Alai – or a form of the Happy Game in the
least.
His passion for the beautiful game grew
quickly and led him to Orlando Jai-Alai for
amateur practice. “I couldn’t believe the size
of the court,” stated the twenty-two year old
Frontcourter – a comment almost everyone
upon stepping on the cancha in any fronton
for the first time has uttered in amazement.
Pignataro made the four-hour round trip
drive to Orlando on Sundays and Mondays
from January to June in 2010. Sunday’s
amateur practice lasted six hours, while
Monday’s four hour drive only allowed him
two hours on the court. “I loved it,” Pignataro
simply remarked.
A trip to Dania for a Bueno-run amateur
tournament led to an epiphany for
Pignataro. On the drive back to Tampa,
he decided on a move to south Florida to
follow his dream…professional pelotari. At
another Dania amateur tournament a few
weeks later, former Promotions Coordinator
Lou Berdellans “fed” Pignataro so that he
would win the pool play match and therefore
qualify for another round of the event later
that day. Following the game, the goodwill of
Berdellens led to a conversation; Berdellans
knew of a studio available for rent. “If not
for qualifying to play later that day and
Lou allowing me to win, none of this would
have occurred.” A few weeks later with no
visibility in his car, Pignataro with all his
belongings was putting his college education
on hold and family behind, transferred his
Publix part-time employment with hopes
of a just “a shot”, “a cup of coffee” as minor
league baseball players say, at professional
play, moving to Cooper City. A world-wind has occurred for the
Frontcourter since the summer of 2010.
Pignataro credits Arregui, Dania’s All-Time
Wins Leader, with working diligently with
him on his remate prior to and while a Ball
Boy which he started as on October 1, 2010
(Bueno’s first day as Player Manager). From
Dania Ball Boy to Announcer to signing his
first professional contract with Orlando
Jai-Alai this past March which turned into
a successful Spring Season and his present
opportunity, Pignataro’s story is one all of
us can take a little from and Thoreau wrote
about for us to achieve so long ago…a story
deserving of more words, but the editor has
his limits.
Living a dream, Pignataro will play the
month of July on the Dania roster, travel the
month of August visiting each Poker Room
in Florida, head back to the Announcers’
Booth in September while continuing to
practice with hopes of a return to Orlando
in November and the Dania cancha next
summer. Bueno has urged his Frontcourter
regardless of statistical numbers to use the
month as a “foundation for the future.”
Pignataro is an inspiration, looking
forward to his parents coming from Tampa
to see him over the next few weeks play
professionally at Dania, a proud grandson
who takes his playing name “Rocco” from
his grandfather, living as Thoreau eloquent
words simply state, but many never do – “Go
confidently in the direction of your dreams.
Live the life you have imagined.” To be .Eric won his first game on July 10th,2012 during the tuesday
matinee.
Action reported from Dania Jai-Alai by "Jimmy V."
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